Thinking about advertising your business on TV for real estate investor leads?
Here’s what you need to know…
TV commercials for motivated sellers and real estate investor leads can help real estate investors separate themselves and their businesses from the “get rich quick” recent seminar graduate crowd. Done properly, advertising on TV can be a home-run for real estate professionals.
More often than not, you can expect to get the following results from TV:
TV can be the best form of advertising for motivated sellers, with “best” being defined as which marketing message delivery platform spits out the most qualified real estate investor leads in the shortest amount of time when an equal amount of marketing money is invested while delivering the same message (we buy houses or whatever you’re using).
Now, if you want to extremely deep (as all good marketers do), there’s other variables which can come into play with the above definition of the words “best” and “qualified”, but for simplicity sake I’m going to leave the definition at that and say that, in my vast experience, TV outperforms all other marketing platforms when it comes to generating qualified motivated seller leads.
I’m a firm believer that as a business owner, the most profitable way to run your business is to focus on what you do best and outsource the rest to experts. TV advertising, and real estate investor marketing in general, is no different.
If you’re not a real estate marketing expert, find someone who is and hire that person to make the phone ring, while you sit back and close deals.
And, I digress…
When considering advertising on TV for real estate leads, here’s a couple things to consider (then a recent sample of a somewhat average TV campaign with our commercials).Now for the recent results I promised you. This is from one of our newest licensees in the Jacksonville, Florida market.
NOTE: These numbers are around average for a first run of our commercials. Every market is different and even with as much experience as we have buying air time, results almost always get better with each passing month.
Reading breakdowns and reports from TV stations can be tricky, but as you can see here, this licensee spent $2,000 and we were able to get him 29 :30 second spots in a large market, which ran over the course of a week (we ran this new reps commercials during the first and last weeks of the month because he wanted to target pre-foreclosures, and this is when we’ve found that demographic responds best since it’s when bills come due).
He has already closed one wholesale deal from that list, plus 2 “subject to” deals. He’s still working other leads, so more than likely more deals will come out of that round of commercials.
Here’s an example of how market prices vary and how good negotiating can improve results significantly.In the screenshot below, you will see that we just bought a “boatload” of TV commercials for a new licensee for just $3 per :30 commercial spot.
If you want us to help you get results like these in your market, simply fill out the “free demo” form in the top right hand area of this webpage or call Mandy in our new licensee department at (866) 509-2220
As always, if you have questions or comments, post them below in Facebook Comments and I will do my best to answer them.Lucky Buys Yucky Houses®, The Most Outrageously Effective Marketing Program in Real Estate.